Publicity Can Be Affordable

19.05.2010 | Author: Justin | Posted in Marketing

First off, we’ll start off by saying that everyone CAN afford publicity, even if you have to do it yourself! Let us make it clear that if you can afford a publicist, then by all means do so, because it will save you a lot of time and money, especially if they are well connected or have a pulse in your industry. We are comprised of publicists, and deal with many great publicists with whom we feel will do a great job at getting you or your product out to the world.

Let’s face it, not everything requires the hiring of publicist, but just takes you or someone on your team, taking a brief time to get your campaign underway, while you save up the money sometimes necessary to hire one of the publicists that will get results for you. We also suggest being leery of everyone that says that they are a publicist to you, but, instead, you want to see their work history with past clients – have them prove to you that they are who they say that they are.

So, let’s get back to what we stated at first, when we said that everyone can afford publicity – we meant it! It is just a issue of strategically placing yourself out there into the Internet domain:

Of course, we suggest getting a DIY publicity account to get the ball rolling – because everyone needs a press kit and to send out professional press releases, BUT, in addition to that, you will have to employ websites such as Facebook, Twitter and MySpace for what they are good for, and that is viral selling – hence, more publicity. So, when you are on those websites, make sure that you are maximising them. You want to make sure that you are dropping quality links back to your work, and that you are publicizing to the appropriate people. To just publicize to people who are looking to acquire the same thing as you, is not enough.

So, make sure that you’re doing the following:

(A) Have an EPK and sending out press releases
(B) Maximizing Facebook, Twitter and MySpace
(C) Writing Articles
(D) Join Groups

Good luck, and until next time…remember to get your publicity campaign going today! It does not take a lot of money to do so.

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